More than just real estate

Reasons why you still need a Realtor


With technology making it easier every day to search for homes online, advertise your property on Craigslist and communicate quickly with other buyers and sellers, you might be wondering if hiring a Realtor is really a worthwhile investment – why pay a significant commission when you could do it all on your own? A real-estate transaction is not something to take lightly, and there could be some areas in the process that are easily overlooked by the Average Joe or Jane Homebuyer. A knowledgeable Realtor can help guide you through the process, not only saving you time and frustration but, believe it or not, also saving you money in the long run. Here are some reasons why it’s important to trust a Realtor with your next real estate transaction:

  1. A Realtor is a practiced negotiator. Negotiating is tricky business, especially during such an emotional process as buying or selling a home. The Realtor will be able to stay objective and keep the negotiations on task, acting as a liaison between buyer and seller. Your Realtor has likely worked through many negotiations, and will know how to get you the best price or discounts on your home. They know which areas can be negotiated and can do so without ruffling any feathers with the opposite party, which, if handled yourself, could lead to an unaccepted offer.
  2. Realtors know your local market. It is a Realtor’s job not only to keep track of the national market, but has more specific expertise in your local market. He or she will have data on recent sales prices of similar homes in your neighborhood, as well as information about the community, zoning and area schools. This will ensure your home is appropriately priced in comparison to other area homes.
  3. A Realtor has better access to information. Your Realtor is able to quickly access all homes on the market, so he or she can easily track down a home that meets your criteria. If you’re a seller, the agent will likely already have a list of buyers that could be interested in your home. Once you’ve got interested buyers, your Realtor will handle setting up showings and all other appointments, relieving you of the stress of balancing your schedule on your own time.
  4. Your Realtor is working in your best interest. If your Realtor is under an agency agreement, he or she is contractually obligated, bound by law, to act in his/her client’s best interest. That is, they can’t lie about any homes they may show you in order to persuade you into buying a specific one. In addition, Realtors base most of their business on referrals and ongoing referrals – they want you to trust them and think of them for future transactions, or make recommendations to friends who are looking to buy or sell a home.
  5. Your Realtor will market your home effectively. A home won’t get seen (or multiple offers) if it’s not exposed to the public. Your Realtor’s job is to get your home attention, and will handle all of the print, online and direct mail marketing that will be seen by potential homebuyers. They know which avenues will attract the right buyers for your home, and you won’t have to worry about spending your hard-earned money placing classifieds in the newspaper each week.
  6. Your Realtor can help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork can be overwhelming for most sellers. Your Realtor is the best person to objectively help you resolve these issues and move the transaction to closing.


If you’re in the market to buy or sell a home, trust your entire transaction to a qualified, knowledageable Realtor. To find one in your area, click here.

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