More than just real estate

Open Houses: Do they work?

Desty Lorino is a real estate agent with over 20 years as a licensed professional. Desty is with the Coldwell Banker Residential Brokerage’s North Shore office, located in Glendale, and prides his success on a high level of service and market knowledge. Today, he shares with Metro Milwaukee Living why an Open House is not just an old fashioned marketing tool.

When buyers first list their home with me, some are skeptical about using an Open House as a way of marketing their property. “Does this really help,” they ask, “or are all my nosey neighbors stopping by?”

Yes, you may have a neighbor or two pop in. And just that one or two people popping in can lead to what you really want: the sale of your home.

It’s more than just the neighbors, though. When we hold an Open House at your home, we’re marketing internally to other clients of ours, our colleagues and their clients as well. We’re also giving a personal touch to the potential buyers that took a virtual tour of your home online; these people already like what they saw, and the Open House allows them to experience far more than a digital picture can without a formal obligation. If potential buyers stop in an Open House on their own time, they’re more likely to explore the property and ask more detailed questions than if they have a list of several showings in a row. The personal experience they gain in your home – seeing it potentially as THEIR home – will expediate the process of your home’s sale.

So before you rule out an Open House as “old fashioned” or “just for the neighbors,” remember how you envisioned yourself in your home the first time you saw it. That vision can happen to someone else at your Open House, and leave everyone with a happy home to call their own.

To contact Desty with any of your real estate questions, click here

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