Desty Lorino is a real estate agent with over 20 years as a licensed professional. Desty is with the Coldwell Banker Residential Brokerage’s North Shore office, located in Glendale, and prides his success on a high level of service and market knowledge. Today, he reminds sellers that open houses should be planned carefully around any given Sunday:
Were you watching the Packers beat the Bears on their road to the Super Bowl last Sunday? You weren’t alone! Nearly 85 percent of people watching ANY TV show on Sunday afternoon had the game on, according to the Nielsen Ratings. So why is this important when you’re selling a home? Simple: we need to understand your potential buyer’s priorities.
I’ve seen this time and time again with big Packers games, trick-or-treating weekends, or weekends before holidays. I’ll have a seller who REALLY wants to hold an open house for potential buyers, give them the reminder that people’s plans might be a little scattered, but they’ll insist that they want to give it a try anyway. The results: usually not so great.
So, as you plan to list your house and discuss open houses, keep these BIG events in mind:
- Sporting events, such as big Packers games or the Super Bowl (and this year – both!) – It seems crazy, but by scheduling before a game (especially a 3:00 p.m. game when people have time to run errands on a Sunday afternoon), you’ll see better results. Or, consider a late Saturday afternoon, after parents are done with kids’ events like soccer and baseball.
- “Long Weekend” Holidays – With Martin Luther King Jr. Day just passing and Valentine’s Day and President’s Day on the horizon, many people have (or choose to use) an extra vacation day for an out-of-town weekend. Don’t be surprised if attendance at an open house on these weekends is slightly lower than normal (Memorial Day and Labor Day also fit into this category).
- Weather-related Issues – These are obviously tougher to plan for, but important to keep in mind. If you hear of a pending storm, consider rescheduling your open house for a different day or a different time.
And of course, if there’s something that doesn’t work for YOU to hold the house open, let us know. Because after all, the next buyer of your house probably wasn’t the only one watching the Packer game: YOU were probably watching it too, right? Thought so.