More than just real estate

Planning Open Houses – What to Avoid

Desty Lorino is a real estate agent with over 20 years as a licensed professional. Desty is with the Coldwell Banker Residential Brokerage’s North Shore office, located in Glendale, and prides his success on a high level of service and market knowledge. Today, he reminds sellers that open houses should be planned carefully around any given Sunday:

Were you watching the Packers beat the Bears on their road to the Super Bowl last Sunday?  You weren’t alone!  Nearly 85 percent of people watching ANY TV show on Sunday afternoon had the game on, according to the Nielsen Ratings. So why is this important when you’re selling a home?  Simple: we need to understand your potential buyer’s priorities. (more…)


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